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To accomplish the first step means different things in different parts of the world depending on the regulation in place.In the UK for example, clearance must be given by the body Clearcast.
Elite Singles, run by 35-year-old whiz-kid Jeronimo Folgueira, aims to differentiate itself from hookup destinations such as Tinder by pitching itself as the place for people looking for long-term relationships.
An example is the enduring phrase, "Winston tastes good like a cigarette should", from the eighteen-year advertising campaign for Winston cigarettes from the 1950s to the 1970s.
Variations of this dialogue and direct references to it appeared as long as two decades after the advertising campaign expired. ", which grew so popular it was used in the 1984 presidential election by Walter Mondale.
Another popular catch-phrase is "I've fallen and I can't get up", which still appears occasionally, over two decades after its first use.
Some advertising agency executives have originated more than one enduring slogan, such as Mary Wells Lawrence, who is responsible for such famous slogans as "Raise your hand if you're Sure", "I♥New York" and "Trust the Midas touch." Advertising agencies often use humor as a tool in their creative marketing campaigns.