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This section also includes any relevant facts about dating, relationships, and marriage that I thought would be of interest to the dating industry.
Researchers explain that middle-aged adults represent a "thin dating market"--in other words, dating prospects are slim within their immediate social circles. Most people use online dating sites or mobile dating apps to improve their dating prospects and vet their dates. Other common reasons for using online dating sites or apps include "meeting people who share similar interests or hobbies" (60 percent); "meeting people who share your beliefs or values" (52 percent); "finding someone for a long-term relationship or marriage" (46 percent); and "having a schedule that makes it hard to meet interesting people in other ways" (33 percent), according to a Pew report. Most people know an online dater or someone who used online dating to find a spouse or to form a serious relationship.
While cyber courtships are on the rise, most people still meet their mate or partner offline.
Only 5 percent of people who are married or in a committed relationship met their significant other online.
Consider Match.com, an online dating industry pioneer. Around that time, only 14 percent of American adults were internet users.
Today, about 95 percent of Americans, or 304.1 million people, are online, and many are surfing the Web for dates and mates.